Redefining an agency from the core through design and strategy
LLT Group is a digital agency located in Naperville, IL. I was brought on to help build and strategize the agency's brand as a whole.
Website
Aligning their image
With a newly founded and dedicated agency designer, the role was to learn, devise, and develop a cohesive brand for the agency at large. This included everything from logo design to brand guidelines to the brand's tone of voice to ensure that their image was in line with what they do.
Building out the Brand
After establishing the core visuals and refining the brand's creative components, it was time to start building items to show and promote the new look. The first batch of items were varied and traffic-focused, ranging from billboards to webpages to social media campaigns. The goal here was to work quickly and efficiently thanks to the brand guidelines that were established.
It's more than just a logo
Beyond the high-visibility items, it was also important to shift focus to more cultural and evergreen materials. This included creating and strategize on more 'fun' items such as seasonal apparel releases, video production, and even developing a company-hosted podcast!
