A Fresh Rebranding for an Up and Coming Esports Organization
A fresh rebrand for an up and coming esports organization. From brand tone, guidelines, and logo redesign, we helped reshape the image of the company.
Website
Spanning multiple gaming titles with various teams, the organization’s main focus is to create an honest and transparent culture that promotes camaraderie and support for each other. With all of the various events, tournaments, and streams going on day-to-day, it was difficult for the management team to keep on top of the brand’s image and provide the players with what they needed.
Integrating with the team
Coming into an existing brand, I coordinated with the leadership and founders of Prism to help develop a refreshed take on what they have already made. Alot of their prior materials were made from various designers, so there was minimal consistency to a visual language. I aimed to create a brand that aligned with their business goals and persona.
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The day to day
With an updated and aligned brand basis, it was time to start developing more practical and visible items for the day to day needs of the organization. An initial set of graphics for web and social use were created to explore and test the new brand guidelines.
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