Futr Events is a new A/V company that’s disrupting their industry through proprietary processes and services. We were brought on to set the foundation for their brand and establish their visual identity to get the world familiar with them.
How do you breathe something fresh into a very ‘traditional’ and hands-on industry? That was our prompt when we began working. We worked with the client to develop a wordmark logo and visual identity that aligned with their vision of the company. Our process had to consider what the brand is today and how it would grow when they have disrupted the industry.